October 4, 2010
La Jolie Fleur
I was recently contracted to design the brand identity of La Jolie Fleur - a new floral and French gifts boutique in Massachusetts. The assignment was so fun - design around the idea of a French guy on a moped zipping around Paris delivering flowers. Chouette!
It started with these lovely flowers Andy suggested we grab from the supermarket [left], then I was suddenly gripped by the urge to go to a nursery and get these mini roses! [below] And when that wasn't enough, I went back to Jolie Fleur to pick up a jade succulent that was calling to us.
Hopefully these are easy enough to care for that my terrible black thumb won't kill them... *knock on wood* Either I water too much, or not enough or something - but these poor things always manage to die under my care. (Sorry, plants) But it's colder now anyway, so it could be just their time.